Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: 3TYLC5LN9TT060423

Negotiation Guide

Opening Offer

$52,839

Fair Price

$54,339

Walk Away Above

$55,262

• Recent buyers paid ~$1,314 below MSRP
• Sitting 140 days (avg 72) — extra leverage

Price Breakdown

Est. Dealer Cost$50,004

Est. Invoice$51,127

Holdback (est.)$1,124

MSRP (Sticker)$56,184

Asking Price$56,184

Markup$0

Est. Dealer Margin on This Car$6,180

Percentile81% of inventory is priced lower

Days on Lot140 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory184 vehicles

Avg Markup (All Models)-$765

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$256

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