Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Heart City Toyota · Elkhart, IN · VIN: 3TYLC5LN8TT076919

Negotiation Guide

Opening Offer

$49,678

Fair Price

$51,178

Walk Away Above

$51,835

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$46,718

Est. Invoice$47,768

Holdback (est.)$1,050

MSRP (Sticker)$52,492

Asking Price$52,492

Markup$0

Est. Dealer Margin on This Car$5,774

Percentile81% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$336

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$164

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