Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Hertrich Toyota · Milford, DE · VIN: 3TYLC5LN7TT067323

Negotiation Guide

Opening Offer

$48,210

Fair Price

$49,710

Walk Away Above

$50,505

• Recent buyers paid ~$1,321 below MSRP
• Sitting 108 days (avg 71) — extra leverage

Price Breakdown

Est. Dealer Cost$45,656

Est. Invoice$46,682

Holdback (est.)$1,026

MSRP (Sticker)$51,299

Asking Price$51,299

Markup$0

Est. Dealer Margin on This Car$5,643

Percentile81% of inventory is priced lower

Days on Lot108 days

What Others Paid (Last 30 Days)

Cars Sold1216

Avg Markup-$1,321

Median Markup-$663

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory105 vehicles

Avg Markup (All Models)-$36

Avg Markup (Tacoma Hybrid)$0

% Below MSRP99%

Avg Days to Sell39 days

Avg Sold Markup-$15

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