Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

One Toyota of Oakland · Oakland, CA · VIN: 3TYLC5LN7TT063689

Negotiation Guide

Opening Offer

$48,030

Fair Price

$49,530

Walk Away Above

$50,411

• Recent buyers paid ~$1,308 below MSRP
• Sitting 134 days (avg 71) — extra leverage

Price Breakdown

Est. Dealer Cost$45,651

Est. Invoice$46,677

Holdback (est.)$1,026

MSRP (Sticker)$51,293

Dealer Add-Ons (DIA)+$2,695

Asking Price$51,102

Markup-$191

Est. Dealer Margin on This Car$5,451

Percentile52% of inventory is priced lower

Days on Lot134 days

What Others Paid (Last 30 Days)

Cars Sold1194

Avg Markup-$1,308

Median Markup-$567

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory914 vehicles

Avg Markup (All Models)-$774

Avg Markup (Tacoma Hybrid)-$2,313

% Below MSRP98%

Avg Days to Sell27 days

Avg Sold Markup-$634

Price History

May 5, 2026$48,407 → $51,102(+$2,695)

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