Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Joe Myers Toyota · Houston, TX · VIN: 3TYLC5LN5TT071600

Negotiation Guide

Opening Offer

$51,184

Fair Price

$52,684

Walk Away Above

$53,337

• Recent buyers paid ~$1,306 below MSRP

Price Breakdown

Est. Dealer Cost$48,051

Est. Invoice$49,131

Holdback$1,080

MSRP (Sticker)$53,990

Asking Price$53,990

Markup$0

Dealer Margin on This Car$5,939

Percentile84% of inventory is priced lower

Days on Lot59 days

What Others Paid (Last 30 Days)

Cars Sold1395

Avg Markup-$1,306

Median Markup-$750

Best Deal-$9,120

Worst Deal+$11,650

% Sold Below MSRP83%

Avg Days to Sell63 days

Dealer Profile

Inventory512 vehicles

Avg Markup (All Models)+$1,240

Avg Markup (Tacoma Hybrid)$0

% Below MSRP47%

Avg Days to Sell20 days

Avg Sold Markup+$1,368

Price History

May 2, 2026$53,790 → $53,990(+$200)

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