Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Pro 4WD

Toyota of Gastonia · Gastonia, NC · VIN: 3TYLC5LN5TT066770

Negotiation Guide

Opening Offer

$66,469

Fair Price

$67,969

Walk Away Above

$68,284

• Recent buyers paid ~$129 below MSRP
• Sitting 90 days (avg 52) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$61,053

Est. Invoice$62,425

Holdback$1,372

MSRP (Sticker)$68,599

Asking Price$68,097

Markup-$502

Dealer Margin on This Car$7,044

Percentile22% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold572

Avg Markup-$129

Median Markup$0

Best Deal-$9,010

Worst Deal+$11,995

% Sold Below MSRP72%

Avg Days to Sell52 days

Dealer Profile

Inventory59 vehicles

Avg Markup (All Models)-$463

Avg Markup (Tacoma Hybrid)-$402

% Below MSRP90%

Avg Days to Sell24 days

Avg Sold Markup-$121

Price History

Apr 30, 2026$68,599 → $67,295(-$1,304)

May 6, 2026$67,295 → $69,398(+$2,103)

May 19, 2026$69,398 → $68,599(-$799)

May 22, 2026$68,599 → $67,399(-$1,200)

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