Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Fernelius Toyota · Cheboygan, MI · VIN: 3TYLC5LN4TT30B776

Negotiation Guide

Opening Offer

$48,617

Fair Price

$50,117

Walk Away Above

$50,774

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$45,774

Est. Invoice$46,802

Holdback (est.)$1,029

MSRP (Sticker)$51,431

Asking Price$51,431

Markup$0

Est. Dealer Margin on This Car$5,657

Percentile81% of inventory is priced lower

Days on Lot28 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$344

Avg Markup (Tacoma Hybrid)-$947

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$285

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