Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Fernelius Toyota · Cheboygan, MI · VIN: 3TYLC5LN4TT076271

Negotiation Guide

Opening Offer

$48,180

Fair Price

$49,680

Walk Away Above

$50,337

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$45,385

Est. Invoice$46,405

Holdback (est.)$1,020

MSRP (Sticker)$50,994

Asking Price$50,994

Markup$0

Est. Dealer Margin on This Car$5,609

Percentile81% of inventory is priced lower

Days on Lot16 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory70 vehicles

Avg Markup (All Models)-$344

Avg Markup (Tacoma Hybrid)-$947

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$285

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