Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Milton Martin Toyota · Gainesville, GA · VIN: 3TYLC5LN4TT070079

Negotiation Guide

Opening Offer

$55,712

Fair Price

$57,212

Walk Away Above

$57,872

• Recent buyers paid ~$1,321 below MSRP

Price Breakdown

Est. Dealer Cost$52,094

Est. Invoice$53,265

Holdback (est.)$1,171

MSRP (Sticker)$58,533

Asking Price$58,533

Markup$0

Est. Dealer Margin on This Car$6,439

Percentile81% of inventory is priced lower

Days on Lot87 days

What Others Paid (Last 30 Days)

Cars Sold1216

Avg Markup-$1,321

Median Markup-$663

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory22 vehicles

Avg Markup (All Models)$0

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell30 days

Avg Sold Markup+$30

Price History

May 2, 2026$58,183 → $58,383(+$200)

May 6, 2026$58,383 → $58,533(+$150)

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