Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Modern Toyota · Winston-Salem, NC · VIN: 3TYLC5LN4TT065934

Negotiation Guide

Opening Offer

$48,351

Fair Price

$49,851

Walk Away Above

$50,676

• Recent buyers paid ~$1,314 below MSRP
• Sitting 119 days (avg 72) — extra leverage

Price Breakdown

Est. Dealer Cost$45,836

Est. Invoice$46,866

Holdback (est.)$1,030

MSRP (Sticker)$51,501

Asking Price$50,001

Markup-$1,500

Est. Dealer Margin on This Car$4,165

Percentile49% of inventory is priced lower

Days on Lot119 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory25 vehicles

Avg Markup (All Models)-$1,088

Avg Markup (Tacoma Hybrid)-$683

% Below MSRP100%

Avg Days to Sell33 days

Avg Sold Markup-$339

Cheaper Tacoma Hybrid Tacoma TRD Off-Road 4WD Inventory

Checkered Flag ToyotaVirginia Beach, VA

-$7,916$48,990128d

Checkered Flag ToyotaVirginia Beach, VA

-$7,167$51,99084d

Toyota of JacksonJackson, MS

-$6,994$53,82928d

Wyatt Johnson ToyotaClarksville, TN

-$6,443$61,01628d

Damian Lillard ToyotaMcMinnville, OR

-$6,421$44,138140d

Damian Lillard ToyotaMcMinnville, OR

-$6,421$44,138134d

Damian Lillard ToyotaMcMinnville, OR

-$5,559$50,70079d

Damian Lillard ToyotaMcMinnville, OR

-$5,423$49,60686d

Gettel Stadium ToyotaTampa, FL

-$5,342$54,011126d

Checkered Flag ToyotaVirginia Beach, VA

-$5,146$52,99052d