Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Toyota of Ashland · Ashland, KY · VIN: 3TYLC5LN3TT29A396

Negotiation Guide

Opening Offer

$56,382

Fair Price

$57,882

Walk Away Above

$58,537

• Recent buyers paid ~$1,309 below MSRP

Price Breakdown

Est. Dealer Cost$52,680

Est. Invoice$53,864

Holdback (est.)$1,184

MSRP (Sticker)$59,191

Asking Price$59,191

Markup$0

Est. Dealer Margin on This Car$6,511

Percentile80% of inventory is priced lower

Days on Lot41 days

What Others Paid (Last 30 Days)

Cars Sold1243

Avg Markup-$1,309

Median Markup-$525

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell70 days

Dealer Profile

Inventory106 vehicles

Avg Markup (All Models)-$247

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell31 days

Avg Sold Markup-$174

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