Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Fowler Toyota · Norman, OK · VIN: 3TYLC5LN3TT076245

Negotiation Guide

Opening Offer

$49,471

Fair Price

$50,971

Walk Away Above

$51,625

• Recent buyers paid ~$1,308 below MSRP

Price Breakdown

Est. Dealer Cost$46,528

Est. Invoice$47,574

Holdback (est.)$1,046

MSRP (Sticker)$52,279

Dealer Add-Ons (DIA)+$895

Asking Price$51,269

Markup-$1,010

Est. Dealer Margin on This Car$4,741

Percentile49% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold1194

Avg Markup-$1,308

Median Markup-$567

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)+$493

Avg Markup (Tacoma Hybrid)-$1,101

% Below MSRP52%

Avg Days to Sell23 days

Avg Sold Markup+$752

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