Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Gray-Daniels Toyota · Brandon, MS · VIN: 3TYLC5LN3TT075175

Negotiation Guide

Opening Offer

$54,728

Fair Price

$56,228

Walk Away Above

$56,680

• Recent buyers paid ~$905 below MSRP

Price Breakdown

Est. Dealer Cost$50,848

Est. Invoice$51,991

Holdback$1,143

MSRP (Sticker)$57,133

Asking Price$57,133

Markup$0

Dealer Margin on This Car$6,285

Percentile81% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold6814

Avg Markup-$906

Median Markup$0

Best Deal-$6,106

Worst Deal+$11,249

% Sold Below MSRP82%

Avg Days to Sell40 days

Dealer Profile

Inventory195 vehicles

Avg Markup (All Models)-$1,315

Avg Markup (Tacoma)-$1,072

% Below MSRP95%

Avg Days to Sell24 days

Avg Sold Markup-$998

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