Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Jim Norton Toyota · Tulsa, OK · VIN: 3TYLC5LN3TT073653

This Is Already a Great Deal

Opening Offer

$57,281

Asking Price

$59,053

Max Price

$59,053

• Recent buyers paid ~$1,309 below MSRP
• Asking price is already $824 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$54,456

Est. Invoice$55,679

Holdback (est.)$1,224

MSRP (Sticker)$61,186

Dealer Add-Ons (DIA)+$995

Asking Price$59,053

Markup-$2,133

Est. Dealer Margin on This Car$4,597

Percentile43% of inventory is priced lower

Days on Lot50 days

What Others Paid (Last 30 Days)

Cars Sold1243

Avg Markup-$1,309

Median Markup-$525

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell70 days

Dealer Profile

Inventory280 vehicles

Avg Markup (All Models)-$235

Avg Markup (Tacoma Hybrid)-$1,981

% Below MSRP63%

Avg Days to Sell22 days

Avg Sold Markup+$89

Price History

May 28, 2026$57,560 → $57,689(+$129)

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