Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Fred Anderson Toyota of Charleston · Charleston, SC · VIN: 3TYLC5LN3TT071336

Negotiation Guide

Opening Offer

$59,377

Fair Price

$60,877

Walk Away Above

$61,531

• Recent buyers paid ~$1,308 below MSRP

Price Breakdown

Est. Dealer Cost$55,345

Est. Invoice$56,588

Holdback (est.)$1,244

MSRP (Sticker)$62,185

Asking Price$62,185

Markup$0

Est. Dealer Margin on This Car$6,840

Percentile80% of inventory is priced lower

Days on Lot9 days

What Others Paid (Last 30 Days)

Cars Sold1194

Avg Markup-$1,308

Median Markup-$567

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory49 vehicles

Avg Markup (All Models)+$75

Avg Markup (Tacoma Hybrid)$0

% Below MSRP96%

Avg Days to Sell33 days

Avg Sold Markup+$564

Price History

May 1, 2026$61,835 → $62,035(+$200)

May 6, 2026$62,035 → $64,015(+$1,980)

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