Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Sparks Toyota · Myrtle Beach, SC · VIN: 3TYLC5LN3TT069957

Negotiation Guide

Opening Offer

$52,929

Fair Price

$54,429

Walk Away Above

$55,089

• Recent buyers paid ~$1,321 below MSRP
• Price already dropped 1 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$49,618

Est. Invoice$50,733

Holdback (est.)$1,115

MSRP (Sticker)$55,750

Dealer Add-Ons (DIA)+$1,295

Asking Price$57,094

Markup+$1,344

Markup includes $1,295 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,477

Percentile95% of inventory is priced lower

Days on Lot87 days

What Others Paid (Last 30 Days)

Cars Sold1216

Avg Markup-$1,321

Median Markup-$663

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory31 vehicles

Avg Markup (All Models)+$1,344

Avg Markup (Tacoma Hybrid)+$1,344

% Below MSRP0%

Avg Days to Sell32 days

Avg Sold Markup+$1,329

Price History

May 1, 2026$54,052 → $54,252(+$200)

May 6, 2026$54,252 → $57,946(+$3,694)

May 7, 2026$57,946 → $55,746(-$2,200)

May 9, 2026$55,746 → $56,095(+$349)

May 12, 2026$56,095 → $57,094(+$999)

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