Deal Sheet: 2025 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Wilson Toyota · Ames, IA · VIN: 3TYLC5LN3ST038853

Negotiation Guide

Opening Offer

$53,055

Fair Price

$54,555

Walk Away Above

$55,212

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$49,723

Est. Invoice$50,841

Holdback (est.)$1,117

MSRP (Sticker)$55,869

Dealer Add-Ons (DIA)+$360

Asking Price$56,049

Markup+$180

Est. Dealer Margin on This Car$6,326

Percentile87% of inventory is priced lower

Days on Lot18 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory249 vehicles

Avg Markup (All Models)-$227

Avg Markup (Tacoma Hybrid)+$180

% Below MSRP18%

Avg Days to Sell31 days

Avg Sold Markup-$58

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