Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Landers Toyota NWA · Rogers, AR · VIN: 3TYLC5LN2TT30A836

Negotiation Guide

Opening Offer

$58,159

Fair Price

$59,659

Walk Away Above

$60,327

• Recent buyers paid ~$1,337 below MSRP

Price Breakdown

Est. Dealer Cost$54,286

Est. Invoice$55,506

Holdback (est.)$1,220

MSRP (Sticker)$60,996

Dealer Add-Ons (DIA)+$799

Asking Price$61,795

Markup+$799

Markup includes $799 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$7,509

Percentile93% of inventory is priced lower

Days on Lot13 days

What Others Paid (Last 30 Days)

Cars Sold1096

Avg Markup-$1,337

Median Markup-$915

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell74 days

Dealer Profile

Inventory868 vehicles

Avg Markup (All Models)-$1,072

Avg Markup (Tacoma Hybrid)-$878

% Below MSRP77%

Avg Days to Sell24 days

Avg Sold Markup-$253

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