Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

AutoNation Toyota Thornton Road · Lithia Springs, GA · VIN: 3TYLC5LN2TT074826

This Is Already a Great Deal

Opening Offer

$53,313

Asking Price

$54,962

Max Price

$54,962

• Recent buyers paid ~$1,321 below MSRP
• Asking price is already $366 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,418

Est. Invoice$51,551

Holdback (est.)$1,133

MSRP (Sticker)$56,649

Asking Price$54,962

Markup-$1,687

Est. Dealer Margin on This Car$4,544

Percentile47% of inventory is priced lower

Days on Lot38 days

What Others Paid (Last 30 Days)

Cars Sold1216

Avg Markup-$1,321

Median Markup-$663

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory280 vehicles

Avg Markup (All Models)+$769

Avg Markup (Tacoma Hybrid)-$634

% Below MSRP11%

Avg Days to Sell22 days

Avg Sold Markup+$608

Price History

Jun 23, 2026$55,861 → $57,847(+$1,986)

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