Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Marthaler Toyota of Ashland · Ashland, WI · VIN: 3TYLC5LN2TT072767

Negotiation Guide

Opening Offer

$52,193

Fair Price

$53,693

Walk Away Above

$54,348

• Recent buyers paid ~$1,309 below MSRP

Price Breakdown

Est. Dealer Cost$48,952

Est. Invoice$50,052

Holdback (est.)$1,100

MSRP (Sticker)$55,002

Asking Price$54,002

Markup-$1,000

Est. Dealer Margin on This Car$5,050

Percentile49% of inventory is priced lower

Days on Lot61 days

What Others Paid (Last 30 Days)

Cars Sold1243

Avg Markup-$1,309

Median Markup-$525

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell70 days

Dealer Profile

Inventory62 vehicles

Avg Markup (All Models)-$95

Avg Markup (Tacoma Hybrid)-$1,000

% Below MSRP95%

Avg Days to Sell39 days

Avg Sold Markup-$213

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