Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Gregg Orr Toyota · Hot Springs, AR · VIN: 3TYLC5LN2TT072297

Negotiation Guide

Opening Offer

$50,374

Fair Price

$51,874

Walk Away Above

$52,542

• Recent buyers paid ~$1,337 below MSRP

Price Breakdown

Est. Dealer Cost$47,358

Est. Invoice$48,422

Holdback (est.)$1,064

MSRP (Sticker)$53,211

Dealer Add-Ons (DIA)+$6,995

Asking Price$60,206

Markup+$6,995

Markup includes $6,995 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$12,848

Percentile100% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold1096

Avg Markup-$1,337

Median Markup-$915

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell74 days

Dealer Profile

Inventory56 vehicles

Avg Markup (All Models)+$2,356

Avg Markup (Tacoma Hybrid)+$1,749

% Below MSRP73%

Avg Days to Sell28 days

Avg Sold Markup+$2,801

Price History

May 20, 2026$53,211 → $60,206(+$6,995)

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