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Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD
Massey Toyota · Kinston, NC · VIN: 3TYLC5LN2TT066905
Negotiation Guide
Opening Offer
$47,504
Fair Price
$49,004
Walk Away Above
$49,801
- • Recent buyers paid ~$1,314 below MSRP
- • Sitting 112 days (avg 72) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$45,033
Est. Invoice$46,045
Holdback (est.)$1,012
MSRP (Sticker)$50,599
Asking Price$49,766
Markup-$833
Est. Dealer Margin on This Car$4,733
Percentile51% of inventory is priced lower
Days on Lot112 days
What Others Paid (Last 30 Days)
Cars Sold1206
Avg Markup-$1,314
Median Markup-$647
Best Deal-$9,630
Worst Deal+$15,713
% Sold Below MSRP81%
Avg Days to Sell72 days
Dealer Profile
Inventory60 vehicles
Avg Markup (All Models)-$688
Avg Markup (Tacoma Hybrid)-$833
% Below MSRP42%
Avg Days to Sell20 days
Avg Sold Markup+$40
Price History
Apr 26, 2026$50,599 → $48,388(-$2,211)
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