Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Gregg Young Toyota Ottumwa · Ottumwa, IA · VIN: 3TYLC5LN1TT29A526

Negotiation Guide

Opening Offer

$52,660

Fair Price

$54,160

Walk Away Above

$54,817

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$49,372

Est. Invoice$50,481

Holdback (est.)$1,109

MSRP (Sticker)$55,474

Dealer Add-Ons (DIA)+$199

Asking Price$55,673

Markup+$199

Markup includes $199 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,301

Percentile87% of inventory is priced lower

Days on Lot44 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory98 vehicles

Avg Markup (All Models)-$242

Avg Markup (Tacoma Hybrid)-$1,069

% Below MSRP33%

Avg Days to Sell34 days

Avg Sold Markup+$62

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