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Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD
Bill Penney Toyota · N.W.", AL · VIN: 3TYLC5LN1TT073554
Negotiation Guide
Opening Offer
$55,544
Fair Price
$57,044
Walk Away Above
$57,701
- • Recent buyers paid ~$1,314 below MSRP
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$51,939
Est. Invoice$53,106
Holdback (est.)$1,167
MSRP (Sticker)$58,358
Asking Price$59,358
Markup+$1,000
Est. Dealer Margin on This Car$7,419
Percentile94% of inventory is priced lower
Days on Lot31 days
What Others Paid (Last 30 Days)
Cars Sold1206
Avg Markup-$1,314
Median Markup-$647
Best Deal-$9,630
Worst Deal+$15,713
% Sold Below MSRP81%
Avg Days to Sell72 days
Dealer Profile
Inventory89 vehicles
Avg Markup (All Models)-$119
Avg Markup (Tacoma Hybrid)+$1,000
% Below MSRP39%
Avg Days to Sell35 days
Avg Sold Markup+$950
Price History
May 25, 2026$60,325 → $61,204(+$879)
May 27, 2026$61,204 → $60,325(-$879)
May 28, 2026$60,325 → $61,204(+$879)
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