Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Cobb County Toyota · Kennesaw, GA · VIN: 3TYLC5LN1TT073375

Negotiation Guide

Opening Offer

$53,194

Fair Price

$54,694

Walk Away Above

$55,351

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$49,847

Est. Invoice$50,967

Holdback (est.)$1,120

MSRP (Sticker)$56,008

Asking Price$56,008

Markup$0

Est. Dealer Margin on This Car$6,161

Percentile81% of inventory is priced lower

Days on Lot57 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory354 vehicles

Avg Markup (All Models)-$918

Avg Markup (Tacoma Hybrid)$0

% Below MSRP84%

Avg Days to Sell21 days

Avg Sold Markup-$860

Cheaper Tacoma Hybrid Tacoma TRD Off-Road 4WD Inventory

Checkered Flag ToyotaVirginia Beach, VA

-$7,916$48,990128d

Checkered Flag ToyotaVirginia Beach, VA

-$7,167$51,99084d

Toyota of JacksonJackson, MS

-$6,994$53,82928d

Wyatt Johnson ToyotaClarksville, TN

-$6,443$61,01628d

Damian Lillard ToyotaMcMinnville, OR

-$6,421$44,138140d

Damian Lillard ToyotaMcMinnville, OR

-$6,421$44,138134d

Damian Lillard ToyotaMcMinnville, OR

-$5,559$50,70079d

Damian Lillard ToyotaMcMinnville, OR

-$5,423$49,60686d

Gettel Stadium ToyotaTampa, FL

-$5,342$54,011126d

Checkered Flag ToyotaVirginia Beach, VA

-$5,146$52,99052d