Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Rochester Toyota · S.E.", MN · VIN: 3TYLC5LN1TT070606

Negotiation Guide

Opening Offer

$51,783

Fair Price

$53,283

Walk Away Above

$53,943

• Recent buyers paid ~$1,321 below MSRP

Price Breakdown

Est. Dealer Cost$48,598

Est. Invoice$49,690

Holdback (est.)$1,092

MSRP (Sticker)$54,604

Asking Price$54,604

Markup$0

Est. Dealer Margin on This Car$6,006

Percentile81% of inventory is priced lower

Days on Lot85 days

What Others Paid (Last 30 Days)

Cars Sold1216

Avg Markup-$1,321

Median Markup-$663

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory240 vehicles

Avg Markup (All Models)-$38

Avg Markup (Tacoma Hybrid)$0

% Below MSRP95%

Avg Days to Sell32 days

Avg Sold Markup-$6

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