Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

SouthWest Toyota of Lawton · Lawton, OK · VIN: 3TYLC5LN1TT069035

This Is Already a Great Deal

Opening Offer

$55,439

Asking Price

$57,154

Max Price

$57,154

• Recent buyers paid ~$1,308 below MSRP
• Asking price is already $2,194 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$53,984

Est. Invoice$55,197

Holdback (est.)$1,213

MSRP (Sticker)$60,656

Asking Price$57,154

Markup-$3,502

Est. Dealer Margin on This Car$3,170

Percentile11% of inventory is priced lower

Days on Lot92 days

What Others Paid (Last 30 Days)

Cars Sold1194

Avg Markup-$1,308

Median Markup-$567

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory77 vehicles

Avg Markup (All Models)-$2,598

Avg Markup (Tacoma Hybrid)-$3,108

% Below MSRP100%

Avg Days to Sell27 days

Avg Sold Markup-$2,493

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