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Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD
Serra Toyota · Birmingham, AL · VIN: 3TYLC5LN1TT053112
Negotiation Guide
Opening Offer
$51,615
Fair Price
$53,115
Walk Away Above
$54,036
- • Recent buyers paid ~$1,314 below MSRP
- • Sitting 141 days (avg 72) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$48,911
Est. Invoice$50,010
Holdback (est.)$1,099
MSRP (Sticker)$54,956
Asking Price$54,667
Markup-$289
Est. Dealer Margin on This Car$5,756
Percentile53% of inventory is priced lower
Days on Lot141 days
What Others Paid (Last 30 Days)
Cars Sold1206
Avg Markup-$1,314
Median Markup-$647
Best Deal-$9,630
Worst Deal+$15,713
% Sold Below MSRP81%
Avg Days to Sell72 days
Dealer Profile
Inventory27 vehicles
Avg Markup (All Models)+$994
Avg Markup (Tacoma Hybrid)+$1,274
% Below MSRP56%
Avg Days to Sell24 days
Avg Sold Markup+$374
Price History
May 23, 2026$53,951 → $51,085(-$2,866)
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