Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Sunshine Toyota · Battle Creek, MI · VIN: 3TYLC5LN0TT076199

Negotiation Guide

Opening Offer

$57,389

Fair Price

$58,889

Walk Away Above

$59,546

• Recent buyers paid ~$1,314 below MSRP

Price Breakdown

Est. Dealer Cost$53,581

Est. Invoice$54,785

Holdback (est.)$1,204

MSRP (Sticker)$60,203

Dealer Add-Ons (DIA)+$1

Asking Price$60,204

Markup+$1

Markup includes $1 in dealer add-ons (DIA) above the factory sticker — typically negotiable. Learn what these are →

Est. Dealer Margin on This Car$6,623

Percentile81% of inventory is priced lower

Days on Lot17 days

What Others Paid (Last 30 Days)

Cars Sold1206

Avg Markup-$1,314

Median Markup-$647

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell72 days

Dealer Profile

Inventory143 vehicles

Avg Markup (All Models)-$458

Avg Markup (Tacoma Hybrid)+$1

% Below MSRP19%

Avg Days to Sell28 days

Avg Sold Markup-$82

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