Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: 3TYLC5LN0TT074145

Negotiation Guide

Opening Offer

$57,814

Fair Price

$59,314

Walk Away Above

$59,968

• Recent buyers paid ~$1,308 below MSRP

Price Breakdown

Est. Dealer Cost$53,954

Est. Invoice$55,166

Holdback (est.)$1,212

MSRP (Sticker)$60,622

Asking Price$60,622

Markup$0

Est. Dealer Margin on This Car$6,668

Percentile80% of inventory is priced lower

Days on Lot47 days

What Others Paid (Last 30 Days)

Cars Sold1194

Avg Markup-$1,308

Median Markup-$567

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory185 vehicles

Avg Markup (All Models)-$774

Avg Markup (Tacoma Hybrid)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$239

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