Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Jim Hudson Toyota · Irmo, SC · VIN: 3TYLC5LN0TT071889

Negotiation Guide

Opening Offer

$56,735

Fair Price

$58,235

Walk Away Above

$58,889

• Recent buyers paid ~$1,308 below MSRP

Price Breakdown

Est. Dealer Cost$52,993

Est. Invoice$54,184

Holdback (est.)$1,191

MSRP (Sticker)$59,543

Asking Price$61,138

Markup+$1,595

Est. Dealer Margin on This Car$8,145

Percentile96% of inventory is priced lower

Days on Lot72 days

What Others Paid (Last 30 Days)

Cars Sold1194

Avg Markup-$1,308

Median Markup-$567

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell71 days

Dealer Profile

Inventory43 vehicles

Avg Markup (All Models)+$1,558

Avg Markup (Tacoma Hybrid)+$1,196

% Below MSRP2%

Avg Days to Sell33 days

Avg Sold Markup+$993

Price History

May 6, 2026$59,393 → $59,543(+$150)

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