Deal Sheet: 2026 Tacoma Hybrid Tacoma TRD Off-Road 4WD

East Madison Toyota · Madison, WI · VIN: 3TYLC5LN0TT059001

This Is Already a Great Deal

Opening Offer

$60,674

Asking Price

$62,550

Max Price

$62,550

• Recent buyers paid ~$1,309 below MSRP
• Asking price is already $1,979 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$58,596

Est. Invoice$59,913

Holdback (est.)$1,317

MSRP (Sticker)$65,838

Dealer Add-Ons (DIA)+$3,904

Asking Price$62,550

Markup-$3,288

Est. Dealer Margin on This Car$3,954

Percentile17% of inventory is priced lower

Days on Lot62 days

What Others Paid (Last 30 Days)

Cars Sold1243

Avg Markup-$1,309

Median Markup-$525

Best Deal-$9,630

Worst Deal+$15,713

% Sold Below MSRP81%

Avg Days to Sell70 days

Dealer Profile

Inventory228 vehicles

Avg Markup (All Models)-$4

Avg Markup (Tacoma Hybrid)-$1,445

% Below MSRP43%

Avg Days to Sell30 days

Avg Sold Markup-$296

Price History

May 23, 2026$59,082 → $59,481(+$399)

Jun 16, 2026$63,225 → $63,385(+$160)

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