Deal Sheet: 2025 Tacoma Hybrid Tacoma TRD Off-Road 4WD

Don McGill Toyota · Houston, TX · VIN: 3TYLC5LN0ST051995

Negotiation Guide

Opening Offer

$53,103

Fair Price

$54,603

Walk Away Above

$55,520

• Recent buyers paid ~$1,322 below MSRP
• Sitting 122 days (avg 64) — extra leverage
• Price already dropped 3 time(s) — dealer is motivated

Price Breakdown

Est. Dealer Cost$50,229

Est. Invoice$51,358

Holdback$1,129

MSRP (Sticker)$56,437

Dealer Add-Ons (DIA)+$8,989

Asking Price$72,150

Markup+$15,713

Dealer Margin on This Car$21,921

Percentile100% of inventory is priced lower

Days on Lot122 days

What Others Paid (Last 30 Days)

Cars Sold1480

Avg Markup-$1,322

Median Markup-$915

Best Deal-$9,120

Worst Deal+$15,713

% Sold Below MSRP83%

Avg Days to Sell64 days

Dealer Profile

Inventory395 vehicles

Avg Markup (All Models)+$184

Avg Markup (Tacoma Hybrid)-$307

% Below MSRP17%

Avg Days to Sell22 days

Avg Sold Markup+$273

Price History

Apr 3, 2026$56,437 → $59,232(+$2,795)

May 12, 2026$59,232 → $58,931(-$301)

May 20, 2026$58,931 → $79,945(+$21,014)

May 24, 2026$79,945 → $65,655(-$14,290)

Jun 9, 2026$72,150 → $65,655(-$6,495)

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