Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

SouthWest Toyota of Lawton · Lawton, OK · VIN: 3TYLB5JN7TT137070

This Is Already a Great Deal

Opening Offer

$52,345

Asking Price

$53,964

Max Price

$53,964

• Recent buyers paid ~$997 below MSRP
• Asking price is already $2,331 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$50,990

Est. Invoice$52,136

Holdback (est.)$1,146

MSRP (Sticker)$57,292

Asking Price$53,964

Markup-$3,328

Est. Dealer Margin on This Car$2,974

Percentile9% of inventory is priced lower

Days on Lot34 days

What Others Paid (Last 30 Days)

Cars Sold6153

Avg Markup-$997

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory75 vehicles

Avg Markup (All Models)-$2,554

Avg Markup (Tacoma)-$2,324

% Below MSRP100%

Avg Days to Sell26 days

Avg Sold Markup-$2,499

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