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Deal Sheet: 2026 Tacoma TRD Off-Road 4WD
Jim Norton Toyota of Oklahoma City · Oklahoma City, OK · VIN: 3TYLB5JN4TT140718
This Is Already a Great Deal
Opening Offer
$52,759
Asking Price
$54,391
Max Price
$54,391
- • Recent buyers paid ~$997 below MSRP
- • Price already dropped 2 time(s) — dealer is motivated
- • Asking price is already $1,785 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$50,884
Est. Invoice$52,027
Holdback (est.)$1,143
MSRP (Sticker)$57,173
Asking Price$54,391
Markup-$2,782
Est. Dealer Margin on This Car$3,507
Percentile16% of inventory is priced lower
Days on Lot21 days
What Others Paid (Last 30 Days)
Cars Sold6153
Avg Markup-$997
Median Markup$0
Best Deal-$6,314
Worst Deal+$15,499
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory274 vehicles
Avg Markup (All Models)-$149
Avg Markup (Tacoma)-$1,693
% Below MSRP46%
Avg Days to Sell22 days
Avg Sold Markup+$23
Price History
Jul 2, 2026$55,935 → $55,939(+$4)
Jul 3, 2026$55,939 → $55,044(-$895)
Jul 17, 2026$55,044 → $54,391(-$653)
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