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Deal Sheet: 2026 Tacoma TRD Off-Road 4WD
Toyota of Montgomery · Montgomery, AL · VIN: 3TYLB5JN2TT127773
Negotiation Guide
Opening Offer
$52,202
Fair Price
$53,702
Walk Away Above
$54,511
- • Recent buyers paid ~$997 below MSRP
- • Sitting 87 days (avg 41) — extra leverage
- • Price already dropped 3 time(s) — dealer is motivated
Price Breakdown
Est. Dealer Cost$49,235
Est. Invoice$50,341
Holdback (est.)$1,106
MSRP (Sticker)$55,320
Asking Price$53,966
Markup-$1,354
Est. Dealer Margin on This Car$4,731
Percentile37% of inventory is priced lower
Days on Lot87 days
What Others Paid (Last 30 Days)
Cars Sold6153
Avg Markup-$997
Median Markup$0
Best Deal-$6,314
Worst Deal+$15,499
% Sold Below MSRP81%
Avg Days to Sell41 days
Dealer Profile
Inventory377 vehicles
Avg Markup (All Models)-$47
Avg Markup (Tacoma)+$225
% Below MSRP38%
Avg Days to Sell23 days
Avg Sold Markup+$61
Price History
May 2, 2026$54,970 → $55,170(+$200)
May 6, 2026$55,170 → $52,721(-$2,449)
May 14, 2026$52,721 → $55,320(+$2,599)
May 20, 2026$55,320 → $56,315(+$995)
May 28, 2026$56,315 → $54,216(-$2,099)
May 29, 2026$54,216 → $53,966(-$250)
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