Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Juneau Toyota · Juneau, AK · VIN: 3TMLB5JNXTM269252

Negotiation Guide

Opening Offer

$57,307

Fair Price

$58,807

Walk Away Above

$59,668

• Recent buyers paid ~$997 below MSRP
• Sitting 90 days (avg 41) — extra leverage

Price Breakdown

Est. Dealer Cost$53,870

Est. Invoice$55,080

Holdback (est.)$1,211

MSRP (Sticker)$60,528

Asking Price$60,528

Markup$0

Est. Dealer Margin on This Car$6,658

Percentile78% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold6153

Avg Markup-$997

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory69 vehicles

Avg Markup (All Models)-$58

Avg Markup (Tacoma)$0

% Below MSRP97%

Avg Days to Sell68 days

Avg Sold Markup-$23

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