Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Rogers Toyota · Lewiston, ID · VIN: 3TMLB5JN4TM35B997

This Is Already a Great Deal

Opening Offer

$52,349

Asking Price

$53,968

Max Price

$53,968

• Recent buyers paid ~$997 below MSRP
• Asking price is already $2,748 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$51,365

Est. Invoice$52,519

Holdback (est.)$1,154

MSRP (Sticker)$57,713

Dealer Add-Ons (DIA)+$250

Asking Price$53,968

Markup-$3,745

Est. Dealer Margin on This Car$2,603

Percentile4% of inventory is priced lower

Days on Lot6 days

What Others Paid (Last 30 Days)

Cars Sold6153

Avg Markup-$997

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory261 vehicles

Avg Markup (All Models)-$1,811

Avg Markup (Tacoma)-$2,268

% Below MSRP70%

Avg Days to Sell37 days

Avg Sold Markup-$1,634

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