Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 3TMLB5JN4TM32C628

Negotiation Guide

Opening Offer

$52,646

Fair Price

$54,146

Walk Away Above

$54,644

• Recent buyers paid ~$997 below MSRP

Price Breakdown

Est. Dealer Cost$49,077

Est. Invoice$50,180

Holdback (est.)$1,103

MSRP (Sticker)$55,143

Asking Price$55,442

Markup+$299

Est. Dealer Margin on This Car$6,365

Percentile85% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold6153

Avg Markup-$997

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tacoma)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 7, 2026$52,148 → $55,307(+$3,159)

Jul 17, 2026$55,307 → $55,442(+$135)

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