Deal Sheet: 2026 Tacoma TRD Sport 4WD

Turner Toyota, Inc. · 2262 East Main Street, 9999 · VIN: 3TMLB5JN3TM30D357

Negotiation Guide

Opening Offer

$50,672

Fair Price

$52,172

Walk Away Above

$52,573

• Recent buyers paid ~$801 below MSRP

Price Breakdown

Est. Dealer Cost$47,146

Est. Invoice$48,205

Holdback$1,059

MSRP (Sticker)$52,973

Asking Price$52,973

Markup$0

Dealer Margin on This Car$5,827

Percentile79% of inventory is priced lower

Days on Lot8 days

What Others Paid (Last 30 Days)

Cars Sold5397

Avg Markup-$801

Median Markup$0

Best Deal-$7,444

Worst Deal+$24,994

% Sold Below MSRP82%

Avg Days to Sell37 days

Dealer Profile

Inventory176 vehicles

Avg Markup (All Models)-$310

Avg Markup (Tacoma)$0

% Below MSRP100%

Avg Days to Sell42 days

Avg Sold Markup-$69

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