Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Serra Toyota · Milwaukee, WI · VIN: 3TMLB5JN3TM297734

This Is Already a Great Deal

Opening Offer

$50,286

Asking Price

$51,841

Max Price

$51,841

• Recent buyers paid ~$997 below MSRP
• Asking price is already $2,806 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$49,523

Est. Invoice$50,636

Holdback (est.)$1,113

MSRP (Sticker)$55,644

Asking Price$51,841

Markup-$3,803

Est. Dealer Margin on This Car$2,318

Percentile3% of inventory is priced lower

Days on Lot14 days

What Others Paid (Last 30 Days)

Cars Sold6153

Avg Markup-$997

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory197 vehicles

Avg Markup (All Models)-$836

Avg Markup (Tacoma)-$1,206

% Below MSRP100%

Avg Days to Sell10 days

Avg Sold Markup-$915

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