Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

West Herr Toyota of Rochester · Rochester, NY · VIN: 3TMLB5JN3TM269870

This Is Already a Great Deal

Opening Offer

$47,753

Asking Price

$49,230

Max Price

$49,230

• Recent buyers paid ~$1,002 below MSRP
• Sitting 90 days (avg 41) — extra leverage
• Price already dropped 1 time(s) — dealer is motivated
• Asking price is already $1,698 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$46,778

Est. Invoice$47,829

Holdback (est.)$1,051

MSRP (Sticker)$52,559

Asking Price$49,230

Markup-$3,329

Est. Dealer Margin on This Car$2,452

Percentile8% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold5933

Avg Markup-$1,002

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory50 vehicles

Avg Markup (All Models)-$777

Avg Markup (Tacoma)-$679

% Below MSRP100%

Avg Days to Sell29 days

Avg Sold Markup-$76

Price History

Jun 30, 2026$52,559 → $49,230(-$3,329)

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