Negotiation Guide
Opening Offer
$43,746
Fair Price
$45,246
Walk Away Above
$46,100
- • Recent buyers paid ~$768 below MSRP
- • Sitting 163 days (avg 47) — extra leverage
Price Breakdown
Est. Dealer Cost$41,788
Est. Invoice$42,727
Holdback (est.)$939
MSRP (Sticker)$46,953
Asking Price$46,953
Markup$0
Est. Dealer Margin on This Car$5,165
Percentile80% of inventory is priced lower
Days on Lot163 days
What Others Paid (Last 30 Days)
Cars Sold8762
Avg Markup-$768
Median Markup-$92
Best Deal-$8,000
Worst Deal+$15,515
% Sold Below MSRP81%
Avg Days to Sell47 days
Dealer Profile
Inventory180 vehicles
Avg Markup (All Models)$0
Avg Markup (Tacoma)$0
% Below MSRP100%
Avg Days to Sell19 days
Avg Sold Markup$0
Cheaper Tacoma SR5 4WD Inventory
Mike Calvert ToyotaHouston, TX
-$7,500$37,538125d
Mike Calvert ToyotaHouston, TX
-$7,000$38,87651d
Gettel Stadium ToyotaTampa, FL
-$6,800$45,508102d
Gettel Stadium ToyotaTampa, FL
-$6,468$43,289101d
Gettel Stadium ToyotaTampa, FL
-$6,462$43,2452d
Gettel Stadium ToyotaTampa, FL
-$6,462$43,2452d
Gettel Stadium ToyotaTampa, FL
-$6,462$43,2452d
Gettel Stadium ToyotaTampa, FL
-$6,462$43,2452d
Gettel Stadium ToyotaTampa, FL
-$6,451$43,1692d
Gettel Stadium ToyotaTampa, FL
-$6,449$43,1582d