Deal Sheet: 2026 Tacoma TRD Off-Road 4WD

Denny Menholt Toyota · Rapid City, SD · VIN: 3TMLB5JN1TM32A173

Negotiation Guide

Opening Offer

$52,195

Fair Price

$53,695

Walk Away Above

$54,193

• Recent buyers paid ~$997 below MSRP

Price Breakdown

Est. Dealer Cost$48,676

Est. Invoice$49,770

Holdback (est.)$1,094

MSRP (Sticker)$54,692

Asking Price$54,991

Markup+$299

Est. Dealer Margin on This Car$6,315

Percentile85% of inventory is priced lower

Days on Lot19 days

What Others Paid (Last 30 Days)

Cars Sold6153

Avg Markup-$997

Median Markup$0

Best Deal-$6,314

Worst Deal+$15,499

% Sold Below MSRP81%

Avg Days to Sell41 days

Dealer Profile

Inventory115 vehicles

Avg Markup (All Models)+$289

Avg Markup (Tacoma)+$299

% Below MSRP1%

Avg Days to Sell40 days

Avg Sold Markup+$71

Price History

Jul 7, 2026$51,892 → $54,856(+$2,964)

Jul 8, 2026$54,856 → $54,991(+$135)

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