Deal Sheet: 2026 Tacoma SR5 4WD

Serra Toyota · Milwaukee, WI · VIN: 3TMLB5JN0TM298873

This Is Already a Great Deal

Opening Offer

$39,296

Asking Price

$40,511

Max Price

$40,511

• Recent buyers paid ~$768 below MSRP
• Asking price is already $1,635 below what others pay — great deal

Price Breakdown

Est. Dealer Cost$38,193

Est. Invoice$39,052

Holdback (est.)$858

MSRP (Sticker)$42,914

Asking Price$40,511

Markup-$2,403

Est. Dealer Margin on This Car$2,318

Percentile12% of inventory is priced lower

Days on Lot31 days

What Others Paid (Last 30 Days)

Cars Sold8762

Avg Markup-$768

Median Markup-$92

Best Deal-$8,000

Worst Deal+$15,515

% Sold Below MSRP81%

Avg Days to Sell47 days

Dealer Profile

Inventory204 vehicles

Avg Markup (All Models)-$1,280

Avg Markup (Tacoma)-$2,669

% Below MSRP100%

Avg Days to Sell17 days

Avg Sold Markup-$892

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