This Is Already a Great Deal
Opening Offer
$36,734
Asking Price
$37,870
Max Price
$37,870
- • Recent buyers paid ~$425 below MSRP
- • Sitting 145 days (avg 36) — extra leverage
- • Price already dropped 1 time(s) — dealer is motivated
- • Asking price is already $537 below what others pay — great deal
Price Breakdown
Est. Dealer Cost$35,265
Est. Invoice$36,058
Holdback (est.)$792
MSRP (Sticker)$39,624
Asking Price$37,870
Markup-$1,754
Est. Dealer Margin on This Car$2,605
Percentile18% of inventory is priced lower
Days on Lot145 days
What Others Paid (Last 30 Days)
Cars Sold4104
Avg Markup-$425
Median Markup$0
Best Deal-$4,475
Worst Deal+$7,462
% Sold Below MSRP74%
Avg Days to Sell36 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)+$495
Avg Markup (Tacoma)+$503
% Below MSRP3%
Avg Days to Sell37 days
Avg Sold Markup+$450
Price History
Apr 25, 2026$38,624 → $39,624(+$1,000)
May 22, 2026$39,624 → $40,118(+$494)
May 28, 2026$40,118 → $37,769(-$2,349)
Jul 7, 2026$37,769 → $37,870(+$101)
Cheaper Tacoma SR5 RWD Inventory
Beaver Toyota of St. AugustineSt. Augustine, FL
-$4,758$40,368145d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$4,681$39,741145d
Gettel Stadium ToyotaTampa, FL
-$4,632$41,68866d
Gettel Stadium ToyotaTampa, FL
-$4,584$41,26194d
Gettel Stadium ToyotaTampa, FL
-$4,511$40,59976d
Gettel Stadium ToyotaTampa, FL
-$4,485$40,36182d
Gettel Stadium ToyotaTampa, FL
-$4,476$40,284113d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$4,475$38,00664d
Gettel Stadium ToyotaTampa, FL
-$4,453$40,07395d
Beaver Toyota of St. AugustineSt. Augustine, FL
-$4,348$37,058145d