Deal Sheet: 2026 K4 GT-Line

Cumberland Kia · Cookeville, TN · VIN: 3KPFW4DEXTE281970

Negotiation Guide

Opening Offer

$26,277

Fair Price

$27,777

Walk Away Above

$28,326

• Recent buyers paid ~$809 below MSRP
• Sitting 90 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$25,988

Est. Invoice$26,854

Holdback (est.)$866

MSRP (Sticker)$28,875

Asking Price$27,960

Markup-$915

Est. Dealer Margin on This Car$1,973

Percentile40% of inventory is priced lower

Days on Lot90 days

What Others Paid (Last 30 Days)

Cars Sold2420

Avg Markup-$809

Median Markup-$774

Best Deal-$1,228

Worst Deal-$521

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory120 vehicles

Avg Markup (All Models)-$892

Avg Markup (K4)-$694

% Below MSRP100%

Avg Days to Sell44 days

Avg Sold Markup-$858

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