Deal Sheet: 2026 K4 GT-Line

Serra Kia of Jackson · Jackson, TN · VIN: 3KPFW4DE9TE314702

Negotiation Guide

Opening Offer

$26,928

Fair Price

$28,428

Walk Away Above

$28,976

• Recent buyers paid ~$809 below MSRP
• Sitting 89 days (avg 45) — extra leverage

Price Breakdown

Est. Dealer Cost$26,573

Est. Invoice$27,458

Holdback (est.)$886

MSRP (Sticker)$29,525

Asking Price$28,463

Markup-$1,062

Est. Dealer Margin on This Car$1,891

Percentile9% of inventory is priced lower

Days on Lot89 days

What Others Paid (Last 30 Days)

Cars Sold2420

Avg Markup-$809

Median Markup-$774

Best Deal-$1,228

Worst Deal-$521

% Sold Below MSRP100%

Avg Days to Sell45 days

Dealer Profile

Inventory247 vehicles

Avg Markup (All Models)-$1,174

Avg Markup (K4)-$739

% Below MSRP100%

Avg Days to Sell41 days

Avg Sold Markup-$1,164

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