Deal Sheet: 2026 K4 GT-Line

Charlie Obaugh Kia · Staunton, VA · VIN: 3KPFW4DE9TE310990

Negotiation Guide

Opening Offer

$26,781

Fair Price

$28,281

Walk Away Above

$28,800

• Recent buyers paid ~$819 below MSRP
• Sitting 49 days (avg 28) — extra leverage

Price Breakdown

Est. Dealer Cost$26,388

Est. Invoice$27,268

Holdback (est.)$880

MSRP (Sticker)$29,320

Asking Price$28,524

Markup-$796

Est. Dealer Margin on This Car$2,136

Percentile47% of inventory is priced lower

Days on Lot49 days

What Others Paid (Last 30 Days)

Cars Sold2405

Avg Markup-$819

Median Markup-$790

Best Deal-$1,228

Worst Deal-$521

% Sold Below MSRP100%

Avg Days to Sell28 days

Dealer Profile

Inventory117 vehicles

Avg Markup (All Models)-$1,110

Avg Markup (K4)-$653

% Below MSRP100%

Avg Days to Sell24 days

Avg Sold Markup-$1,057

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