Negotiation Guide
Opening Offer
$26,563
Fair Price
$28,063
Walk Away Above
$28,581
- • Recent buyers paid ~$819 below MSRP
- • Sitting 49 days (avg 28) — extra leverage
Price Breakdown
Est. Dealer Cost$26,190
Est. Invoice$27,063
Holdback (est.)$873
MSRP (Sticker)$29,100
Asking Price$28,308
Markup-$792
Est. Dealer Margin on This Car$2,118
Percentile47% of inventory is priced lower
Days on Lot49 days
What Others Paid (Last 30 Days)
Cars Sold2405
Avg Markup-$819
Median Markup-$790
Best Deal-$1,228
Worst Deal-$521
% Sold Below MSRP100%
Avg Days to Sell28 days
Dealer Profile
Inventory254 vehicles
Avg Markup (All Models)-$827
Avg Markup (K4)-$534
% Below MSRP31%
Avg Days to Sell35 days
Avg Sold Markup-$839
Cheaper K4 GT-Line Inventory
Dean McCrary KiaMobile, AL
-$1,228$28,33749d
Greenway Kia At The AvenuesJacksonville, FL
-$1,228$28,33749d
Airport KiaNaples, FL
-$1,208$28,06249d
Russell Barnett KiaTullahoma, TN
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,208$28,06249d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Jts KiaColumbia, SC
-$1,200$27,97049d
Dean McCrary KiaMobile, AL
-$1,200$27,97049d
Serra Kia of GardendaleGardendale, AL
-$1,200$27,97049d